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All rights reserved.",{"allArticlePages":533},[534],{"id":535,"_seoMetaTags":536,"title":147,"pageTitle":147,"titleSection":35,"isShowContent":569,"contentTest":35,"testimonials":35,"getADemo":35},"UkgsabefTIKcxwExHFSBDA",[537,542,546,550,553,557,561,565],{"attributes":538,"content":35,"tag":541},{"property":539,"content":540},"og:image","https://www.datocms-assets.com/115716/1777366510-optimize-every-sku-from-demand-forecast-to-ai-driven-pricing-16x9.png?auto=format&fit=max&w=1200","meta",{"attributes":543,"content":35,"tag":541},{"property":544,"content":545},"og:image:width","1200",{"attributes":547,"content":35,"tag":541},{"property":548,"content":549},"og:image:height","675",{"attributes":551,"content":35,"tag":541},{"name":552,"content":540},"twitter:image",{"attributes":554,"content":35,"tag":541},{"property":555,"content":556},"og:locale","it",{"attributes":558,"content":35,"tag":541},{"property":559,"content":560},"og:type","article",{"attributes":562,"content":35,"tag":541},{"property":563,"content":564},"article:modified_time","2026-04-28T08:55:17Z",{"attributes":566,"content":35,"tag":541},{"name":567,"content":568},"twitter:card","summary","second",{"allArticlePages":571},[572],{"id":535,"_seoMetaTags":573,"title":575,"pageTitle":621,"titleSection":622,"isShowContent":569,"contentTest":626,"testimonials":35,"getADemo":779},[574,577,580,583,587,590,593,595,597,599,601,604,606,610,612,615,617],{"attributes":35,"content":575,"tag":576},"From Forecast to Price Tag: Key Takeaways From Our Webinar With Competera","title",{"attributes":578,"content":35,"tag":541},{"property":579,"content":575},"og:title",{"attributes":581,"content":35,"tag":541},{"name":582,"content":575},"twitter:title",{"attributes":584,"content":35,"tag":541},{"name":585,"content":586},"description","Unlock your supply chain potential with Streamline",{"attributes":588,"content":35,"tag":541},{"property":589,"content":586},"og:description",{"attributes":591,"content":35,"tag":541},{"name":592,"content":586},"twitter:description",{"attributes":594,"content":35,"tag":541},{"property":539,"content":540},{"attributes":596,"content":35,"tag":541},{"property":544,"content":545},{"attributes":598,"content":35,"tag":541},{"property":548,"content":549},{"attributes":600,"content":35,"tag":541},{"name":552,"content":540},{"attributes":602,"content":35,"tag":541},{"property":555,"content":603},"en",{"attributes":605,"content":35,"tag":541},{"property":559,"content":560},{"attributes":607,"content":35,"tag":541},{"property":608,"content":609},"og:site_name","Streamline",{"attributes":611,"content":35,"tag":541},{"property":563,"content":564},{"attributes":613,"content":35,"tag":541},{"property":614,"content":495},"article:publisher",{"attributes":616,"content":35,"tag":541},{"name":567,"content":568},{"attributes":618,"content":35,"tag":541},{"name":619,"content":620},"twitter:site","@https://twitter.com/GMDH_Streamline","Key Takeaways From Our Webinar With Competera",{"title":575,"subtitle":623,"isGreyBgColor":624,"mainButton":35,"isSmallFontSize":625},"How the demand-pricing feedback loop is reshaping retail operations and what it takes to close it.",false,true,{"__typename":627,"article":628},"ArticleUpdateRecord",{"value":629,"blocks":772,"links":778},{"schema":630,"document":631},"dast",{"type":632,"children":633},"root",[634,637,643,647,653,657,661,665,669,673,677,681,691,695,699,703,707,711,719,723,727,756,760,764,768],{"item":635,"type":636},"XHTSpwhSQyCT7UFGG2b4AA","block",{"type":638,"children":639},"paragraph",[640],{"type":641,"value":642},"span","It’s week ten of a fourteen-week season. Your DC still has nine weeks of cover on a style that's three weeks from its markdown date. The commercial team is asking why velocity is soft. The buying team is asking why replenishment got triggered. By the time anyone agrees on what the price should be, the window has closed.",{"type":638,"children":644},[645],{"type":641,"value":646},"That's a systems problem: demand forecasting and pricing operate as if they have nothing to do with each other. In a recent joint webinar, Alex Koshulko, CEO & Co-founder of Streamline, and Alex Halkin, CEO & Co-founder of Competera, walked through why that disconnect is so costly and what closing it actually looks like in practice.",{"type":648,"level":649,"children":650},"heading",2,[651],{"type":641,"value":652},"The state of retail pricing",{"type":638,"children":654},[655],{"type":641,"value":656},"Three quarters of pricing decisions in retail are still made manually, while 57.4% of businesses report their customers are more price-sensitive than a year ago. The math on closing that gap is compelling: a 1% improvement in price can boost profit by 8.7%, and 72% of retailers using AI-optimized pricing report 5–10% revenue uplift.",{"type":638,"children":658},[659],{"type":641,"value":660},"The gap persists because traditional pricing has four structural failure modes: ",{"type":638,"children":662},[663],{"type":641,"value":664},"— Retailers routinely carry 15–18 weeks of inventory on products that are 3–4 weeks from their terminal markdown date. ",{"type":638,"children":666},[667],{"type":641,"value":668},"— Excess stock clogs distribution and erodes margins. ",{"type":638,"children":670},[671],{"type":641,"value":672},"— Price gets treated as a fixed point rather than a response to where a product sits in its lifecycle. ",{"type":638,"children":674},[675],{"type":641,"value":676},"— Store-level pricing decisions get made without visibility into what's still sitting in the DC, so discounting and replenishment work against each other simultaneously.",{"type":638,"children":678},[679],{"type":641,"value":680},"The root of all four failure modes is the same: inventory data that never makes it into the pricing decision.",{"type":682,"children":683,"attribution":690},"blockquote",[684],{"type":638,"children":685},[686],{"type":641,"marks":687,"value":689},[688],"emphasis","\"The retailers with the really big organizations — it's really hard to navigate through those silos, the conflicting interests between commercial teams, buying teams, etc. This is why I feel like we finally deserve this era where two algorithms can work together.\"","— Alex Halkin, CEO & Co-founder, Competera",{"type":648,"level":649,"children":692},[693],{"type":641,"value":694},"Inventory is a pricing signal",{"type":638,"children":696},[697],{"type":641,"value":698},"In category-level sales driver analysis, inventory consistently ranks as one of key demand factors, outweighing competitive price positioning by seven to one. Most pricing engines aren't built to use it that way.",{"type":638,"children":700},[701],{"type":641,"value":702},"The technical problem: price changes and seasonal patterns move together. If you can't separate the demand impact of a price move from a seasonal shift, the pricing signal gets lost in the noise. ",{"type":638,"children":704},[705],{"type":641,"value":706},"Streamline isolates price elasticity as a distinct factor from seasonality within the forecasting model, which means price becomes a clean, usable input, and inventory position can inform the pricing recommendation downstream.",{"type":638,"children":708},[709],{"type":641,"value":710},"Connecting inventory and pricing solves the data problem. But what the model optimizes for matters just as much as what it sees.",{"type":682,"children":712,"attribution":718},[713],{"type":638,"children":714},[715],{"type":641,"marks":716,"value":717},[688],"\"For demand forecasting, we always see an issue when companies cannot distinguish between changes imposed by seasonal factors and the price. Splitting the impact onto these separate factors is probably the major issue — and in Streamline, we automatically separate the impact from seasonality and price elasticity.\"","— Alex Koshulko, CEO & Co-founder, Streamline",{"type":648,"level":649,"children":720},[721],{"type":641,"value":722},"Beyond revenue: what pricing is optimizing for",{"type":638,"children":724},[725],{"type":641,"value":726},"Revenue maximization is the wrong objective on its own. Effective pricing has to balance four things simultaneously: ",{"type":728,"style":729,"children":730},"list","bulleted",[731,738,744,750],{"type":732,"children":733},"listItem",[734],{"type":638,"children":735},[736],{"type":641,"value":737},"Profitability (margin and elasticity) ",{"type":732,"children":739},[740],{"type":638,"children":741},[742],{"type":641,"value":743},"Productivity (GMROI and inventory turn) ",{"type":732,"children":745},[746],{"type":638,"children":747},[748],{"type":641,"value":749},"Velocity (targeted sell-through rate)",{"type":732,"children":751},[752],{"type":638,"children":753},[754],{"type":641,"value":755},"Stability (minimizing discount volatility)",{"type":638,"children":757},[758],{"type":641,"value":759},"Stability is the one most retailers sacrifice first and the most expensive to lose. Unpredictable promotions train customers to wait for discounts. That behavior compounds over seasons, eroding the full-price baseline every future plan depends on. A pricing model that treats discount volatility as a variable to minimize is operating with a fundamentally different understanding of long-term brand economics.",{"type":648,"level":649,"children":761},[762],{"type":641,"value":763},"The compounding advantage of connected planning",{"type":638,"children":765},[766],{"type":641,"value":767},"Every season that demand and pricing run on separate rails produces the same output: markdown decisions made too late, end-of-season positions worse than planned, and a forecast for next year built on distorted data. ",{"type":638,"children":769},[770],{"type":641,"value":771},"The compounding effect goes in both directions. Retailers who connect these systems now generate cleaner signals for every buy, every price, every forecast that follows. A planning process that gets more accurate the longer it runs is the actual long-term advantage.",[773],{"__typename":774,"id":635,"video":775},"VideoRecord",{"url":776,"title":777},"https://www.youtube.com/watch?v=IABc8_MYvqo","Optimize Every SKU: From Demand Forecast to AI-Driven Pricing",[],{"__typename":780,"title":781,"subtitle":147,"benefits":782,"mainButton":783,"secondaryButton":788},"GetStartedRecord","👉 Book a demo to see how it works.",[],{"id":784,"label":368,"linkToPage":785},"F-gOnMyFRRSC8SxcIz3ZGw",{"id":786,"__typename":279,"externalUrl":787},"NkyOYBVyRdOQMyu33ZuanA","https://www.streamlineplan.com/demo",[],1777367501382]